Your disapproval of "shovelware" business model and the related shallowness of design does make sense; however, failing fast and often does not imply the malicious intent as you imply. Think of this as a search for an anchor point, a good business, so that the whole enterprise can take a breath. If you hit the spot in the first try, all power to you! Chances are even when you have a good hunch, some unlikely/unforeseen thing will block the way to success. Why feel sorry for having all the eggs in one basket, when there are many things in place that would make it possible for you to do otherwise, e.g. several easy ways to reach customers, in several countries, and relatively untapped markets etc. This may not be valid for big companies with lots of spare money to cover the losses until the app has the power to take off, or developers who are in love with an idea to the point that they will sacrifice themselves until giving it a real push.