Yes, don't forget Tim Cook, who from what I've seen, is the biggest proponent of milking every dollar out of absolutely everything, regardless of if it's good for the consumer or not*. So Maestri and Cook were a perfect combination, Maestri got to be tough, and Cook got someone to blame.

*Take USB-C, Apple made tonnes of money from MFA, which was the main reason they didn't ever want to pivot to a different connector. Even if it was the better choice.