Sounds a bit like patent trolls for search results in many ways.
Also if I want to buy some fruit and search for Apple, well can see how that works. The internet is open to all and more people eat apples than will ever own a iApple device. Not best example given it uses apples, but is easy to use as an example when you compare searching for apple over a pear. With that you can see how rightsholders factored into search results can play out. Currently search's bias to towards a geek bias and thats fine for us geek. Though it does put of non geeks who might want to buy and apple and not have the search engine kung-fu to see past the rightsholder layers they will encounter and as such shape there mindset. Think I'll like this to milking sheep and whilst this wont effect me or you, it will effect many and they wont even know it, bah.
Also if I want to buy some fruit and search for Apple, well can see how that works. The internet is open to all and more people eat apples than will ever own a iApple device. Not best example given it uses apples, but is easy to use as an example when you compare searching for apple over a pear. With that you can see how rightsholders factored into search results can play out. Currently search's bias to towards a geek bias and thats fine for us geek. Though it does put of non geeks who might want to buy and apple and not have the search engine kung-fu to see past the rightsholder layers they will encounter and as such shape there mindset. Think I'll like this to milking sheep and whilst this wont effect me or you, it will effect many and they wont even know it, bah.