Somewhat related: am I the only one who's not in love with the new trend of startups sending fake "personal" messages to new users?
I know you want to show you care, but I haven't had 5 minutes to try out your app and you're already asking me if I need any help and when we can schedule a Skype call so you can show me all your cool features.
I usually just ignore these messages, but always feel slightly bad on the off chance that it actually wasn't an automated message and I just snubbed a real person.
Ugh, thank you for bringing those up. These are particularly bad when I sign up for enterprise trials for work. It's clever when they utilize their metrics to calculate how much time I spent on the site and then send a message corresponding with that length/depth that offers to better acclimate me to the product or just get me through a problem I may have had.
But recently? I didn't even go to that site when I got the launch email. Instead of asking me why (through a form on your site, not one-on-one through an email) or nudging me to check if now's a better time to poke around, they're going to do a personal webinar for me?
I recently had this kind of inbox harassment on my home account and every time I saw another email asking me to connect with them, I felt a little sad. Were they having a hard time reaching the numbers they wanted? Was everything okay at HQ? Kind of depressing, but that's the only way I could justify the amount of emails I was receiving without ever showing interest except for whatever time and dimension it was when I signed up to begin with.
I don't really know why I put myself through it, the unsubscribe button is right there. I guess it just kind of fascinates me, the combination of hot messes that are creepy sales outreach and HTML emails.
The worst offenders to me are those that begin with a direct greeting ("Hi Jakob,") and are written by a specific person (in a personal tone and signed off by name). Am I supposed to believe that this was genuine (and not autogenerated)? That seems insulting to me.
I know you want to show you care, but I haven't had 5 minutes to try out your app and you're already asking me if I need any help and when we can schedule a Skype call so you can show me all your cool features.
I usually just ignore these messages, but always feel slightly bad on the off chance that it actually wasn't an automated message and I just snubbed a real person.