Yeah, it's pretty amazing. Back in 2016 I was still doing a lot of custom sites for small/mid businesses, and realized that almost all of this could be done with WP or something except (1) WP styling is really annoying and I don't want to maintain that, (2) I didn't want to rely on plugin functionality and upgrading WP, and (3) I wanted people with different levels of access to be able to edit different parts of the same page, which is basically impossible in most CMSs. So I basically wrote a CMS from scratch that relied on nothing but contenteditable and TinyMCE, and handed those tags to the appropriate portions (with back-end checks on what people could or could not edit before it was committed, obviously). But the point is, once a client (or their employees) are logged in, they get the right to edit the portions of their own pages that they have credentials for. The CMS puts a nice little dashed border around the parts they can edit, and all of their fonts and colors are saved in TinyMCE preferences so they don't need to hunt around or muck with any HTML (although they can, if they want to).
This ends up feeling rather magical to the clients, because they don't need to go to an editing page to make changes before seeing what it will look like. They just literally edit the content in place on the page, and hit save to deploy it live.
Most of these sites are still in operation after 5-10 years and require almost zero maintenance on my end.
In about 2009, the university I worked at adopted one of those enterprise CMS thingamajigs, but this one was called RedDot, and the central UX conceit was a red dot next to every piece of content, which transformed it into an edit control when clicked...
Under the hood it was about as shit as every other enterprise CMS of the era, but our users fucking loved it.
Hah. Never heard of that, but I can see how it would be a total love-fest for users.
Most small site owners, such as remain these days - restuarants, small companies selling furniture, lawyers, whatever - they already have their third party sales platforms. They just want to be able to edit their own web content from time to time, without any learning curve.
I never tried to commercialize my CMS, it wouldn't even make sense to do so, since it's geared toward people who want to pay $200/year for hosting once their site is up and running. (I did charge them well for building, though). But the whole thing is maybe literally 5000 lines of PHP code and a few hundred lines of Javascript and CSS. It's just structured very cleverly to read/write pages in mysql, and it has a few bells and whistles like drag/drop photo uploading in place. Barely competent PHP coders could (and have) adapted it to their own needs after I left clients. One really doesn't need the bloated structure of WP to do this stuff, just a very skeletal frame.
This ends up feeling rather magical to the clients, because they don't need to go to an editing page to make changes before seeing what it will look like. They just literally edit the content in place on the page, and hit save to deploy it live.
Most of these sites are still in operation after 5-10 years and require almost zero maintenance on my end.