It was also born by the guy - Zuck and arguably in a similar spirit - who initially created a hot or not webpage to rank female college classmates by "fuckability". No clue how any of this would come as a surprise if you know his history.

Brian Cantrill talks about how social media was born crocked [1] while referring to the eerily similar friendster backstory.

[1] https://youtu.be/0wtvQZijPzg?t=482