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From what I've seen, when people pick Azure, it's always about money.

Whereas with other providers, it can also be about money (because they offer a big discount or because the migrating partner is cheaper), but it can also be about wanting one service/feature that only X is providing; and once you're in, people tend to prefer to put everything there, instead of doing poly-cloud.

In my region, Azure salesmen are very active, providing huge discounts, so Azure is the most popular amongst big companies. Meanwhile smaller ones will go on AWS because its easier to find information and (actual) knowledgeable people.

I used to work in a company using AWS : everything was managed through Terraform and we were as cloud agnostic as possible (mostly containers). Then we were acquired by a bigger company with a Azure deal, so they told us to migrate from AWS to Azure. They provided us with their own experts to help us, but six months in, we were still unable to have anything remotely viable for UAT. The experts were starting to acknowledge that even with they years of experience, they still weren't convinced with this whole Azure stuff so they actually relied heavily on a legacy on-prem DC. That's when I left. Last time I heard about old coworkers, the product was still running perfectly fine on AWS, while there was still a team working on the migration. It's been more than two years now.

And I had other bad experiences with Azure. I know that cloud providers are not fun if you don't start with two weeks of training, so I try to stay open-minded, but no matter how many Azure experts I talked to, I never found one who was actually confident in using it.



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