Ethics aren't objective anyway, so it's not useful to rely on them. The US prides itself on being a melting pot full of diverse entrepreneurs. Diversity means different sets of ethics, sometimes varying greatly. I'm hopeful the US can get to a place where we expect everyone to agree on ethics and only reward those that operate with american ethics in mind. Which interestingly enough, I find the ethics that america loves to espouse with their words, more often reflects the enacted ethics of many immigrants when compared to the people who have many generations in this country.