Filter or customize your tv ads. I hate it when a horror movie ad comes on and I have to scramble to change the channel. Similarly, I may like watching John&Kate+8, but that doesn't mean I want to watch the typically associated feminine hygiene commercials.
Also, how about not having to see the same ad three times during a given show? At this point maybe we're getting too close to tivo for the advertisers to feel comfortable.
How about at least filtering the online ads. Just put a little link in the corner of the ad that allows you to say "no thanks, I never want to see this ad again."
