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priced it to hopefully be a sustainable business to recover the engineering costs

Yeah, that's the part that doesn't work. You have to eat losses on (at least) the first generation to succeed.



Losing money to enter a market requires a lot of money. This generally only happens in a big company, which is the current market where no one cares about being open or hackable, or VC funding, which has historically been anti-open and anti-hackable in the long run. VC money has made first or second generation products which are in that direction but longer term has not had a great record.

I think Raptor’s plan was/is the right one but the market of consumers who will pay extra to get that openness is quite small.

Framework is close. They’ve had a LOT of VC money.




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