Law: You have to get some form of affirmative consent if you want to do specific often-abused things.
Companies: We'll do it in the most obnoxious way possible ("here are our 853 technology partners... no, there's not a 'deselect all' option, have fun clicking") so people blame the law instead of the industry that didn't want to allow consent at all.
There's always a deselect all option (or rather, the equivalent "accept only the technically required ones"), because it's required by law. Sometimes the operator tries to hide the option. That, too, is illegal.
Law: You have to get some form of affirmative consent if you want to do specific often-abused things.
Companies: We'll do it in the most obnoxious way possible ("here are our 853 technology partners... no, there's not a 'deselect all' option, have fun clicking") so people blame the law instead of the industry that didn't want to allow consent at all.