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Fidelity has a few direct indexing products.

Here is one that is $5/month: https://www.fidelity.com/direct-indexing/customized-investin...

I'm curious if Double has any advantages over this offering other than price. While I'm not personally interested in direct indexing, if I was I would absolutely be willing to pay the extra $4/month to do it at Fidelity vs some unknown startup.



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