These CEOs have found a way to game the system, but the system presupposes mutual respect. If one side reneges on this contract and says that technically they're following the rules, well, the other side will just disregard the rules. It's like the kid at the playground who won't play fair but insists that technically they follow the rules, ignoring completely the outcome -- kids just don't want to play with them anymore, and will probably be mean to the `cheater'.