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How's that working out? I know companies have spent a lot on GDPR compliance and you occasionally hear some headline number of company y fined z amount (which usually then disappears on appeal), but are people actually any less tracked as a result?


That's kind of what I was driving at since a law with no real enforcement is not really worth having. Leaving laws so vague because the tech is still too new to really know how it will be used is also a bad excuse. If the adtech industry could not have survived with strong privacy laws, then it's not an industry that society needs.




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