Hmm. A daily direct-mail, direct-phone, etc campaign that appears to come from him (paid for by The Committee to Teach about Lamar Smith), until people can't stand the thought of his name anymore. It doesn't have to be a hate-campaign. Make it reasonable, just non-stop.
I wonder if that could work or if it would backfire.
I'm not sure what even a fully-engaged angry internet mob could do about that.