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A few things:

- the machine pays for it's space through rent or share of the take obviously

- think of it more like sharing the custom rather than giving away the custom. sharing benefits both parties just like in any other cooperative deal. the machines are something that some customers are attracted to just like the regular shelves

- think of it also like an extra employee for free. A very stupid employee that can only do one thing, but it can always reliably do that one thing without supervision or breaks or pay. Some sales would not have happened anyway, but the machine took care of some customers by itself, and the shop owner makes less from it, but it also cost them less, and the total package of amenities presented by the shop is more than without the machines.

Some people actively do not want to deal with a clerk even if they are fast and good natured and there is no one else in line to make them wait. For that matter, not just some people but almost everyone feels like that at least once in a while, because every day is not a happy day. Come to think of it, in that sense, it's not even just about sales but about serving a need that costs more or less nothing to serve. Your shop is simply a bit more useful for everyone around by including a bit of this option.



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