Arbitrary markup based on whatever they can maximally extract from their consumers is the name of the game. Product segmentation is just one of a variety of tools used to that purpose.
> Product segmentation is just one of a variety of tools used to that purpose.
I think people here forget that Apple is targeting a certain profit margin. Currently, their gross profit margin is about 45%.
If you're rolling this out on the Mac line, it's okay to have a profit margin closer to 35% on the base model; but maybe with 55%-65% margins on the higher-tier professional equipment, to "balance" it out. It also turns out, professionals have money, and will pay despite the grumbling. The RAM prices are basically a progressive tax.
