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I actually think it makes sense to advertise this way.

Most people I know who bought an M1 (myself included) are still rocking the M1.

People who’ve purchased M2/M3 machines are less likely to be jumping on an M4.

Comparing to an M1 tells the most likely customer exactly what they need to know.



Exactly this. It cuts through the noise and frames the benefit for the people who are most likely to upgrade.

The nerds will find the relevant information anyway so no need to cater the high level marketing to them.




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