Building relationships with clients, same as it ever was. There are companies today that have been selling for example very specific machined parts for 100 years. You have never heard of them. They don’t advertise on facebook. Yet they bring in enough work to stay in business without these paid campaigns. The secret sauce? The rolodex and actually calling potential clients directly.
Well, about that thing. Some of our local companies in machining and other things somehow buy private emails and phone numbers. While I work at a place that do not directly need such services, my spam box and my work phone(mobile) blocklist is full of services calling me to offer their latest price and if I can forward them to my boss or whatever. So, either online ads or other forms of spamming.
This answer is a good answer for some companies, but for other companies it's very hand-wavy. Paid ads have value and you can make a pretty penny even on Meta (actually, especially on Meta compared to others) if you do it right.
Sure you can make penny, you can do a lot of pennies on various amoral businesses, often the deeper this shit goes the more gold is in it.
I call it amoral, nobody even trying to object it since we all know reality, and I stand by it. It slowly but surely destroys future of our kids and makes it bleaker, and objectively worse. Maybe not massively (and maybe yes, I don't know and neither do you), and its hard to pinpoint a single actor, so lets point it in ad business.
But I guess as long as you have your 'pretty penny' thats all you care about? I don't expect much sympathy on a forum where better half of participants work for the worst offenders, 'pretty penny' it is as we all know, but curious about a single good argument about that pesky morality.
That response was not to your comment, but a different comment.
I don't see why advertising is particularly moral or immoral. Depends on the platform, content, product, etc. Which is why I asked you for suggestions about other ad platforms.
Advertising is amoral because it’s end game is always sacrificing things humans generally regard as valuable—our attention, leisure time, savings—for shareholder revenue. Advertising always has an incentive to increase revenue by being ever more invasive, corrupting anything it touches. As it goes, it shifts our perception of normal—just imagine asking someone from the 1920ies whether they’re okay with ads blasting from gas station pumps, elevators, or toilets. Or if they would be okay with someone watching your every move and deduct what they could offer you when you’re exhausted or miserable and easy prey.
Advertisers have convinced us this is normal. It’s not. And it will only ever get worse.
1920s had advertisements. I’m not saying all ads are good (“it depends”) but also don’t see the case that all ads are inherently bad. Seems very ideological
Usually they cold call or email with prices/quotes/offers(see my previous comment to parent), and somehow they harvest of buy the contacts of businesses and employees.
I sometimes suspect that, there are some ways to collect these from linkedin or the business card printers sell the contact info in black(due to strict data privacy act in EU). Because only two places my work email & work phone number being available are at the business card printer and linkedin(we need to use work email to access some elearning things, don’t ask).
