> He is trully obsessive about getting the most views, almost soullessly designing the perfect viral content, caring about every second. He literally starts with the thumbnail and title and only then works out the rest of the video!

That sounds like standard goal-oriented planning. Amazon starts with the product's press release. "The Amazon working backward method is a product development approach that starts with the team imagining the product is ready to ship. The product team’s first step is to draft a press release announcing the product’s availability. The audience for this press release is the product’s customer."

https://www.productplan.com/glossary/working-backward-amazon...