In June 2021, Gelsinger named 22-year Intel vet Sandra Rivera to head up a new Datacenter and AI Group. Rivera, who spent two years as Intel’s chief people officer before taking on her new role, describes what Intel staffers are looking to get out of their relationship with the company, using terms that would have been unlikely to come up in its original heyday. “For sure, we are in an age now where our employees are looking for a deeper, richer connection to the purpose of the organization,” she says. “They care about diversity, equity, inclusion. They care about the planet.”