It’s also not binary. The biggest UX experts in the world will still be shocked by what people do in a user study! There’s always surprises.
Understanding a very specific individual is pretty hard! But I think understanding that there are literally billions of smart phone users and that some of them will be happy to buy expensive phones and some will be prefer to buy cheap phones is pretty straight forward! The larger the group being considered the less valuable a personal anecdote is!
It’s also not binary. The biggest UX experts in the world will still be shocked by what people do in a user study! There’s always surprises.
Understanding a very specific individual is pretty hard! But I think understanding that there are literally billions of smart phone users and that some of them will be happy to buy expensive phones and some will be prefer to buy cheap phones is pretty straight forward! The larger the group being considered the less valuable a personal anecdote is!