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"Indeed. Google could have implemented it on iOS if they had wanted to, but that was a pretty big selling point for some people to get an Android phone over iOS."

No they couldn't, Apple controlled the app, Google was just the pipe. A recent WSJ article claims that both Google and Apple wanted feature parity/turn by turn, but Google wanted an increased amount of Google branding in exchange which Apple refused so they ultimately couldn't come to terms.



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