> The reason American apps penetrate the world usually is because America is a superpower that has almost colonised the web.
I live in the USA and EU, and the reason that I prefer a Samsung display in almost all cases is because it is the best product. Korea has not colonized us, but the product is often superior, so that is why I buy it.
Why is it that Korean software cannot do the same? I find it very interesting, and I mean to ask this in a very neutral/curious way.
Now that you bring it up, I can't recall ever (knowingly) using a piece of Korean software that wasn't a game or baked into a phone's firmware. Does seem kind of odd considering how much Korean hardware there is in my life.
TVs for most of their existence were simple devices, with mostly a few different consumer relevant parameters, which were mostly objective.
Apps on the other hand strongly reflect the philosophy of usage, control, privacy etc, and the design aesthetic of their creators. Different countries/cultures have radically different philosophies, and old countries have aesthetics that go back thousands of years. Using apps from the creators of a different culture almost certainly causes significant friction with your own culture's philosophy and aesthetics.
To give a related example. I don't know Korea, but many in the English speaking world are marginally know of Japanese TV shows - you know with the crazy antics. Imagine that you were forced to consume only that form of TV, and how jarring that would be compared to your own philosophical and aesthetic inclinations. The same with Apps.
I live in the USA and EU, and the reason that I prefer a Samsung display in almost all cases is because it is the best product. Korea has not colonized us, but the product is often superior, so that is why I buy it.
Why is it that Korean software cannot do the same? I find it very interesting, and I mean to ask this in a very neutral/curious way.