They even had one of the most popular messaging apps 15 years ago - I remember when iMessage launched and people were predicting it’ll fail because GTalk was so popular. The mismanagement is just epic - so many botches trying to build something new (or make Google+ happen) because apparently nobody gets promoted for good stewardship of a product they didn’t start.
Google Talk supported XMPP so I could connect via Pidgin. I could also message myself on Facebook from my Gmail thanks to GTalk supporting this ;) which was fun. Then they locked it down (both FB and Google). Then there was Google Plus Huddle, Google Hangout, Duo, Google Allo, and Google Chat.
You also had Google Voice, Google Wave... and so on.
There was a point where Google had a good quality alternative to iMessage. Hangouts was popular and had features comparable to iMessage. Google also allowed setting Hangouts as the default SMS app so you could have mixed Hangouts and SMS conversations, just like in iMessage. Unfortunately, they then killed the SMS functionality after a few years and decided to convert Hangouts into an enterprise communication app.
Everyone I knew was on Hangouts pretty much. I don't know how or why Google squandered that opportunity. They split it out into Alo and Duo, and Duo became pretty popular but no one touched Alo. Then they switched Duo to Google Meet and lost many people again. Now most people I know just use Facebook Messenger for WhatsApp for personal video calls
They are capable, they have even arguably done it a few times over the last 15 years. They don't want to.
Google wants your messages to feed their ad serving, which is their actual business. Messaging is just the crap they give away to feed their ad serving revenue machine.
Technically Google Messages is E2E encrypted, provided you stay one the happy path, which is harder than it looks, since they don't allow anyone but themselves to play in the happy path.
They've had a few good messaging apps that were then left to rot and slowly break before being killed. GTalk was pretty solid and Hangouts was amazing at launch. But they all got worse over time instead of better.
They tried to push one years and years ago (combining SMS with one of their existing non-SMS messaging services) and I had to manually upgrade back to the prior version of their messaging app to get anything to work properly again, including SMS. Total disaster, broken as hell.
When I switched to iOS, that experience gave me a special appreciation for how smoothly iMessage/Messages works.
> When I switched to iOS, that experience gave me a special appreciation for how smoothly iMessage/Messages works.
But that's selective recall too - for YEARS iMessage was horrible. You had an iOS device but no longer? Good luck getting any of your friends messages who were still on iOS.
Apple ended up having to build a portal just to allow users to properly de-register their numbers from iMessage so they could receive messages from Apple users again.
It’s not. My actual experience was that basic, happy-path usage of Google’s effort failed at such a high rate that I couldn’t use it for anything. It was too unreliable.
Happy-path use of Messages, when I switched, was much smoother.
I haven’t tried to switch from iOS to Android so I don’t have that experience to recall.
To build something 1:1 with iMessage, there'd need to be a market the Pixel has a large share of. For something like FB, they tried with G+. And WhatsApp had first mover advantage.
They had other messaging apps that were maybe ok, but I've never known anyone who used them, and whoever did was thrown off when they made 999 other apps.
FB and WhatsApp have done it.
Signal has done it, slowly but surely.