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> simply invest 15 years into developing your own chips instead of buying Nvidia GPUs

https://www.notebookcheck.net/Apple-and-Imagination-strike-G...

  Following the loss of Apple, easily its biggest client, Imagination was bought out by a Chinese-based investment group. Apple subsequently released its first in-house designed mobile GPU as part of the A11 Bionic SoC that powered the iPhone X.. The new “multi-year license agreement” gives Apple official access to much wider range of Imagination’s mobile GPU IP as well as its AI technologies. The A11 Bionic also included the first neural processing engine in an iPhone
https://9to5mac.com/2020/01/01/apple-imagination-agreement/

  Apple described Imagination’s characterizations as misleading while hiring Imagination employees to work for Apple’s GPU team in the same community.


That probably has nothing to do with the Neural Engine though.


Probably a coincidence that Apple GPU and NPU both appeared at the same time (A11).


It is a coincidence. They are unrelated hardware blocks and very different architectures.




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