The problem is that "AI" isn't a feature. It's not a product. It's a pretty broad category of technologies that can be used to build features and products.
"AI infused at every layer" is like saying "we build our software with the best Agile(tm) practices". The customer doesn't care how you built the software, the customer cares what your software will do for them, and all "AI" means is "we probably have a deep learning inference engine somewhere under the hood, but no promises".
No, it's more like saying "media" isn't a feature or a product. It's not. It's a very vague word that could mean any number of loosely related things that do form part of many different features and products.
"AI infused at every layer" is like saying "we build our software with the best Agile(tm) practices". The customer doesn't care how you built the software, the customer cares what your software will do for them, and all "AI" means is "we probably have a deep learning inference engine somewhere under the hood, but no promises".