I live in Norway, where an VW ID3 is the price of a Model 3 and an ID4 the price of a Model Y. I drove an ID4 for about a week and it's a worse car in almost every ways, except the turning radius and the sound of the closing doors in my humble opinion.
BMW is completely in another price range once you put back the equipment that comes standard from the cheapest Tesla.
I mentioned the brands as price comparison. My point is that there are actually many, many other brands you can pick from, depending on what kind of car you want.
Yes the market is quite developed now. But none of those other brands seem to sell better alternatives of the best selling Teslas. They have some advantages there and there, but when you drive the car and compared everything I'm still waiting for some good alternative.
The people I know who didn't buy a Tesla but something similar, before the CEO turned out to be a nazi sympathiser, they mostly bought other brands due to their brand loyalty or aversion to change.
BMW is completely in another price range once you put back the equipment that comes standard from the cheapest Tesla.