> I wish there was a business reason for orgs to care about accessable and machine readable
Isn’t the whole point of sending emails to get the recipient to read them? If the recipient can’t read them, you wasted that money and captured no value. Possibly negative value because you just reminded the recipient of how annoying your website is. “Oh right, that vendor with the full-page modal that I couldn’t dismiss, or was it the vendor that had a pretty site that turned gray three seconds after loading for not discernible reason and wouldn’t let me click anything after that? I’ll just shop at Amazon next time even though they’re more expensive and vaguely evil.”
Isn’t the whole point of sending emails to get the recipient to read them? If the recipient can’t read them, you wasted that money and captured no value. Possibly negative value because you just reminded the recipient of how annoying your website is. “Oh right, that vendor with the full-page modal that I couldn’t dismiss, or was it the vendor that had a pretty site that turned gray three seconds after loading for not discernible reason and wouldn’t let me click anything after that? I’ll just shop at Amazon next time even though they’re more expensive and vaguely evil.”