Every once in a while they'll do a generous move to essentially buy the good graces of gamers -- e.g. backwards compatibility, launching new releases day one on GamePass (I don't consider that a good thing but whatever), making some custom accessible controller for the disabled, etc.

But as with any shitty corporation like MS, it's not charity. It's an investment to distract everyone from the fact that they're a shitty corporation. And it works apparently!