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Hardware is not always a loss leader, with Nintendo hardware (generally, Wii U was an exception) being the largest example. Estimates were about $250[1] for production for a $300 unit at launch if I remember right, so maybe $10 profit.

Selling on someone else's hardware means they take your 30% or so storefront fee. For example selling your studio's Elder Scrolls title on Steam or PlayStation nets you $42 instead of $60.

[1]https://xtech-nikkei-com.translate.goog/dm/atcl/column/15/36...



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