Household appliances aren't a thing many people are attached to, which simply should work. Giving up the worries there might make people happy.
If one doesn't get the feeling that one overpays. And that fear will likely win, before another model reaches scales where it is beneficial.
We can see that a bit with cars in cities, where car sharing tries to do that, while profits are hard to make (also die to hard competition between companies)
In a world where customer service is being reduced YoY, and slowly given over to chatbots. You are telling me that you trust companies to give you timely service for something you rent?
When was the last time you had trouble with your Internet router or modem? A large number of people rent these items from their ISP.
(1) the cost of renting, in this case, is way higher than the actual value of the device. (Last I looked, you rent for a year, you are better off buying your own)
(2) repair requires a 12 hour window of your time. May not be able to come due to high volume of work per tech.
(3) no penalty for the company really if your stuff doesn't work for 3-5 days, as long as they 'are working on fixing it'