I didn't think I would. Then I tried it. Then I paid for the cheapest option because I really liked it. Then I paid for unlimited plan because I can't go back to crappy search after I tried the non-crappy one. And, thinking about it, why not pay for a good service? It costs less than cofee+pastry per month, and it improves the quality of my life. I think it makes sense. Some people may disagree, but as long as the service itself works, why would I care?