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There is too much of a focus on recycling, when reducing the amount of stuff we consume would be far more beneficial.

When I was at school they used to talk about the 4 Rs, reduce, renew, reuse, recycle (I'm sure different variations exist). With recycling being essentially a last resort as it's so difficult and inefficient. But now it seems there is barely any mention of the first 3.



A cynic would say that it’s harder for companies to make money selling products that reduce/renew/reuse.




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