I described the reason in more detail in my previous comments up-thread: because I understand the cost is amortized and it's an intuitive billing system that supports two different watching habits: consistent watching as well as bingeing. Refusing to pay because I binge means prices increase for people who don't binge. Pricing issues like this are really killer for niche streaming sites that I want to support.
I generally disagree with dark patterns that make it onerously difficult to cancel, but many streaming services (like Netflix) don't make it that difficult and pausing and resuming payments is already easy enough. I just have to actually do it, not ask them to read my mind.
I mean, for starters this whole conversation is fantasy because streamers, or really, businesses in general, will never on their own initiative stop taking taking money from customers.
Auto-cancellation or whatever is never ever going to happen. Unless forced by regulation I suppose, which I don’t see a reason for. We’re not talking about fraud or deception, just the general day-to-day scumminess of capitalism.
All that said, I don’t think your argument carries the weight you think it does. “I’m happy my underutilization of a service subsidizes other users” isn’t a compelling story to me and doesn’t seem like a net benefit. To each their own.
(Anyway, a binger whose usage is equivalent to a non-binge watcher, except concentrated rather than diffuse, is not actually underutilizing the service and isn’t really who we’re talking about here. I think.)
> Anyway, a binger whose usage is equivalent to a non-binge watcher, except concentrated rather than diffuse, is not actually underutilizing the service and isn’t really who we’re talking about here. I think.
I am actually talking about this here. It sounds like you understood my point but also think this is not what I'm talking about? I'm not saying I underutilize my service, I am actually talking about equivalent usage except concentrated rather than diffuse. When you ask companies to automatically omit fees for months of inactivity, you are punishing users who diffuse their use while rewarding users who concentrate their use.
> I mean, for starters this whole conversation is fantasy because streamers, or really, businesses in general, will never on their own initiative stop taking taking money from customers.
Literally false. Netflix did this because they're not trying to build a business on tricking people who don't want their product. But it's a fairly long period of inactivity because anything less and it's not clear if they actually forgot or not https://about.netflix.com/en/news/helping-members-who-havent...
The problem in question is really a problem with the subscription model that charges you a flat rate regardless of usage. The ostensible selling point is that what you pay does not depend on how much you use, and that you can use as much of a service as you want, such that the price is significantly below what you'd pay if you were using the service maximally. This is similar to dial-up internet in the old days, where you used to be charged per hour, before flat rates became common.
But here's the rub. While it is true that any given person in practice might benefit from such a pricing scheme, it isn't true that everyone could in principle benefit from such a pricing scheme. The model depends intrinsically on uneven and non-maximal usage of the service, which is what the aforementioned subsidizing is doing. For it to work, it requires that a large share of people overpay for the service, where overpaying means paying more than the value of what you receive (by definition, if you don't use a service, then you are overpaying). If everyone were using the service maximally, there would be no difference between paying for how much you use and paying a flat rate, because you can be sure that the service provider would raise prices to cover costs and reap profits.
So no one is doing you any favors here. Poor utilization is not just an "oops" on the part of the subscriber, but an essential feature of the business model. If everyone was being "personally responsible", the business model simply wouldn't work. And because this isn't a charity, the idea of being happy about subsidizing others users is kind of weird.
So two natural questions to ask are:
1. What could a pay-as-you-go model look like in such cases? Could it cover the expenses of the service? Arguably, no. Those who don't use much would probably continue not to use much. Those who do might reduce consumption, because now you must pay for what you use.
2. Is there a morally sound justification for paying at least a base rate for an unused or underutilized utility to keep it afloat (perhaps charging additionally according to usage)? Putting aside all utilitarian arguments, which I take to be unacceptable, we can find a number of cases that seem to operate similarly that we do not appear to object to. Take the salary, for example. One is not payed strictly according to the value one provides, though you could argue that salary is, ideally, a method of paying for the value provided in a diffuse way (value provided previous year reflected in the following year, esp. bonuses, or upfront payment with expectation of value). So salary doesn't seem quite the same. What about the fact that you can use the service on demand? This is like having a driver who gets payed for being on-call. It seems like this may be a good analogue to begin with to try to grasp the ethical and economic reality of the subscription model in question.
> So no one is doing you any favors here. Poor utilization is not just an "oops" on the part of the subscriber, but an essential feature of the business model. If everyone was being "personally responsible", the business model simply wouldn't work. And because this isn't a charity, the idea of being happy about subsidizing others users is kind of weird.
Firstly, I wasn't talking about under-utilization, I was comparing equivalent usage but one person watches most of their media consistently week by week while others binge a lot of content in a month and then take a break. They are not subsidizing each other in a normal monthly subscription model, they are just using the service in different patterns. But if the binger only paid for the month he binges, he's paying less but still consuming the same bandwidth.
Secondly, personal responsibility means different things to different people. It's absurd to suggest that if everyone was "personally responsible" they'd all be spending as much time as possible streaming TV shows to maximally utilize their media subscription. That's like saying the personally responsible thing to do with health insurance is be as sick as possible so you get the most amount of medical care for your buck. That's like saying the personally responsible thing to do in a buffet is to eat as much as humanly possible.
Most people are not hellbent on squeezing the last drop of value out every service, they accept the simplicity of a consistent monthly price so they don't have to spend the mental overhead of financially evaluating every single thing they consume. If you want to financially evaluate everything, you can go to a digital or retail store and buy one movie or TV season at a time, that way no one is subsidizing anyone else, but a lot of people think that kind of sucks.
The benefit you get in return is variety. In a buffet, it's easy to try small bites that you would otherwise be hesitant to pay full price for and you don't have to financially regret every bad bite of food.
Yeah, some people get less bang for their buck than others but not everyone is obsessed with coming out ahead.
>so they don't have to spend the mental overhead of financially evaluating every single thing they consume
This was Clay Shirky's argument at least a couple decades back about why microtransactions don't generally work. At least for optional small purchases making continuous "Is this 5 cent purchase worth it?" decisions is exhausting.
Music probably provides a better test case for this than video in general because you don't really many exclusives. Given the starting point of a lot of ripped/downloaded music, I could probably dispense with music streaming and just buy an album or two now and then but it's close enough to breakeven I don't bother.
I generally disagree with dark patterns that make it onerously difficult to cancel, but many streaming services (like Netflix) don't make it that difficult and pausing and resuming payments is already easy enough. I just have to actually do it, not ask them to read my mind.