This was a hidden savior that helped some of the publishing industry delay what was already a precipitous decline. As soon as I became aware of recurring billing through Recurly, I switched all of the products of my employer at the time to a subscription based model. Yes, it takes a bit more work on the part of the customer service agents who deal with angry customers who do not want to be billed anymore, but on the flip side, it's usually many months before people who are not using the service realize that they have continued to be billed.