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The big change between the subscriptions of yore, e.g. magazine subscriptions in the days before the internet, and the subscriptions of today, is that payments used to be push and now they are pull. The magazine used to have to beg and plead with you to send them a check, but now vendors can set up an automatic debit continuing into perpetuity.

The regulatory environment has not caught up (although the article explains how it's starting to). It turns out that recurring pull payments tend not to be cancelled, resulting in a system where massive overpayments for actual services consumed are the norm. This is not economic efficiency leading to useful consumer innovation, it's rewarding the players who lodge the darkest dark patterns. Occasionally that includes, as described elsethread, the illegal practice of "just straight-up not honoring the 300 page contracts that they had written" — although unethical practices such as making it deceptively difficult to cancel are presumably more common than outright lawbreaking.



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