I've lived throughout the US - Seattle, Atlanta, East Bay, Portland - and each time I've leased a place I've pushed back and asked for cheaper rent. Sometimes it's worked, sometimes it hasn't, but that's never ended a conversation or resulted in them walking away.
The home I'm renting now, I asked my landlord to reduce their proposed rent increase by 75% if we committed to a two-year lease, and they were fine with that. Never been an issue for me, and if a potential landlord bristles at something like that, then it's a sign that things may not be so great after I've signed the lease.
With a small landlord it is sometimes possible. Even with the large ones if you let them know you are looking at moving you can sometimes get a discount for the year. Note that you need to be serious about moving to pull this off: you need to actively look at other places to live, and be ready/willing to follow through and move if they don't give you what you want. Apartments are competitive markets for new renters, but once someone is there the hassle of moving means people are often willing to pay more.
>negotiating rents
I have never, ever been in a situation where a rent negotiation would have done anything except ensure I didn't get the apartment.
Is that real? Where?