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Yes, viruses are a very useful concept. Ideas propagate in ways that put us in mind of epidemiology.

Genotype is, broadly speaking, determined at birth. But our set of memes is in flux to a greater or lesser degree. That degree is the topic at hand; why are some more susceptible than others? I'm floating the idea that it's due to the ideas you already have at the time. That's why I brought up that some ideas confer resistance to certain other ideas.

Imagine instead a bacterium that is invaded by a variety of retroviruses, each of which change its DNA. Some of those DNA changes might increase our decrease resistance to some other retroviruses.

It's clear that strict logical consistency is not a necessary condition. Perhaps we could explore what "emotional consistency" might mean. It feels correct for me to say that when a person encounters an idea, the idea creates logical and emotional associations to other ideas that they hold, and that if the emotions reinforce the person's self-image, they will tend to adopt the new idea and incorporate it into their world-view. But I'm making this up - don't ask me to defend any of this!



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