They built a ton of value, were unable to capitalize on it (just like early Docker), and when they tried to capture the value of the thing they built it pissed off the open source ecosystem (and all the profitable companies) built on top.
They should have thought about this a long, long time ago.
I feel for the smaller companies, but I feel for big companies that come in and plunder because of open license terms.
The thing is, Terraform Cloud could've been good, but it's not. And now it prices a K8S cluster the same as a DNS record. (and both too high for glorified object storage)
And Vault Enterprise could've been something I can justify to my EM to to ensure it continues to exist (and get namespaces and slow support as a bonus). But they asked way too much.
It also doesn't help they started prioritizing bugs almost solely based on support contracts, even trivial fixes you submit don't get merged for months to years.
They built products and thought everything else would just fall into place. And unfortunately it doesn't.
I've never personally used paid Vault but what you said, that they "asked way too much" is the constant refrain I've heard about it. Much like Splunk, it seems like there's an extra zero on the quote for smaller use cases.
Employees gotta eat, I don't begrudge them trying to sell the software. But it seems like they went for the Lamborghini business model when maybe what the market was looking for was Honda.
I recently concocted a (conspiracy) theory that relicensing of HC projects is a ploy to get IBM (or some other company happy to rain on IBM's parade) to finally make an offer. Mitchell leaving the company features in the theory as well. Basically it seems like since at least 2021 HC leadership and/or investors are exploring exit strategies that will bring in the beeeelions.
They should have thought about this a long, long time ago.
I feel for the smaller companies, but I feel for big companies that come in and plunder because of open license terms.