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I think it's the difference between advertising a crypto investement (e.g. a company) vs a cryto security (a specific coin). Matt Damon advertise a company, Kim Kardashian a specific coin. https://www.axios.com/2022/10/04/kim-kardashian-crypto-fine-... I don't know what Cristiano Ronaldo did, sounds like he pushed a specific NFT?


He pushed a CR7 NFT so Binance gained popularity and plaintiff invested money on Binance in crypto currencies and lost.

So basically he is sueing because without CR he would have never known that Binance existed and wouldn't have lost money.




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