I still remember reading about Swatch time years ago in some pc magazine. Back then it felt like a cool idea that surely will be adopted as standard unit of time for the Internet era, making communication across the globe much easier and sadly... reality was quite different.

I fondly remember Swatch Internet Time and .beats. Back then (around 1998), I used to have a watch that displayed Internet Time and I genuinely believed that this was going to the future way of how we keep track of time and synchronise with each other.

Unfortunately, things turned out differently.