Unless the older, more well-known company has a larger ad budget, which seems… v... | Hacker News

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bee_rider on Sept 22, 2023 | parent | context | favorite | on: Unlimited Kagi searches for $10 per month

Unless the older, more well-known company has a larger ad budget, which seems… very likely.

Thorrez on Sept 23, 2023 [–]

Without ads the big company gets 100% of the mindshare and the small one gets 0%.

With ads the big company gets 99% of the mindshare and the small one gets 1%.

Thorrez on Sept 27, 2023 | [–]

I just came across this example of how ads help (or at least helped) small and medium businesses: https://news.ycombinator.com/item?id=37662179

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