> If this were the case, it would beg the question as to why many consumers and businesses willingly opt for rental models.
Consumers: because "as-a-Service" can have cheaper sticker price (often free), people have hard time seeing long-term costs, and social immune system hasn't caught up with this particular type of abusive business practices.
Businesses: because they're much more focused and high-cadence economic units than are individuals living a life, and most importantly, they're abstract. Their don't have lives that are valued. They're an entirely different kind of economic agents, and it makes much more sense for them to be "cash flow minded" instead of ownership-minded.
Then there's also the angle that, in B2B, typically both sides of the relationship are much closer in terms of relative power than in B2C, which is why there's less blatant abuse happening there.
> Consumers: because "as-a-Service" can have cheaper sticker price (often free), people have hard time seeing long-term costs, and social immune system hasn't caught up with this particular type of abusive business practices.
That seems a bit elitist to me. "Ah, if only the consumers knew what you know?" Maybe you're right but I find it more likely that they simply like the deal being offered.
Consumers: because "as-a-Service" can have cheaper sticker price (often free), people have hard time seeing long-term costs, and social immune system hasn't caught up with this particular type of abusive business practices.
Businesses: because they're much more focused and high-cadence economic units than are individuals living a life, and most importantly, they're abstract. Their don't have lives that are valued. They're an entirely different kind of economic agents, and it makes much more sense for them to be "cash flow minded" instead of ownership-minded.
Then there's also the angle that, in B2B, typically both sides of the relationship are much closer in terms of relative power than in B2C, which is why there's less blatant abuse happening there.