That's very interesting. Seems like an unfeasible task to outrank Apple using that keyword.

Really? M.A.C. has more brand awareness for that term outside of this little valley.

My search for Mac has a local cosmetics salon ranked first.

I also did a search and I can confirm that www.maccosmetics.com is indeed first. Interesting.

Well my beautiful wife will buy six Mac Cosmetics products some months, outnumbering the total amount of Apple products purchased by our household ever (a total which includes 0 Macs). So it makes some sense to me that more people searching "mac" are looking for the cosmetics, which they research, review, and buy regularly, especially if a portion of Apple searchers are also using more specific terms like "macbook" or "air".

Woman buy a _lot_ of cosmetics.

Search... plus your world!

SPYWorld result. What did you just tell us about yourself? :)

Edit: I see it too, seems they have invested lots in SEO.

And: where did the [ Normal | SPYWorld ] buttons go? When Google started SPYWorld it was possible to switch between normal and spyworld searches. I don't see the buttons anymore in my search results. :-o

> And: where did the [ Normal | SPYWorld ] buttons go?

They are over on the right, next to the settings gear. Switch from the person icon to the globe icon.

They are supposed to, but not for me.