Of course - there will always be investors/influencers pushing narratives to hype their bets. IMO everyone is better off when the hype is grounded in solving real pain points, which the AI projects I've seen seem to be closer to than most of the crypto projects I've seen.

Certainly there are plenty of grifters in AI too (as with any gold rush) and many AI efforts will fizzle out. But it seems there is more real value being created here than in crypto, which is the main thing I'm excited about and hope to see more of

this just seems like a cost-effective attempt to buy credibility and stay relevant, but I'm a crusty, old curmudgeon so what do I know.

Agreed, but IMO it's their job to do stuff like this (and prob unrealistic to expect a world where it doesn't exist). I'd rather see a higher percentage of marketing for things that have more real value vs. less