It's worth thinking about where "best practice" and "state of the art" come from. At worst, it's a business that's trying to shape these things to sell their product.
In a more middle case, it's just people explaining what they did when they faced a particular problem, and how well their solutions worked. There's a cynical version of this too, where people are more focused on their employer-brand or personal-brand than being helpful.
Not to downplay the actually helpful instances of thought leadership! I'm just observing that there isn't always an easy way to tell these things apart, or to boost the helpful ones.
In a more middle case, it's just people explaining what they did when they faced a particular problem, and how well their solutions worked. There's a cynical version of this too, where people are more focused on their employer-brand or personal-brand than being helpful.
Not to downplay the actually helpful instances of thought leadership! I'm just observing that there isn't always an easy way to tell these things apart, or to boost the helpful ones.