You don’t do it to make money. You do it to make them lose.

I assure you most people do it to make money and the vast majority to at least not lose money.

And they don’t even really lose anyway, it’s just a cost of doing business. Just spin up another company and get back to the call sheet.

The cost of losing is small and the cost of restarting again is small. Meanwhile, the potential upside of even one call netting a sale is very large. I reckon two calls netting sales would have paid for this fine.

We have hucksters abusing legitimate business structures. I think we need an “in good faith” escape clause for LLCs that captures folks that abuse them.