> You advertise in publications or spaces that will attract people interested in your product or service.
Are those publications most popular products, the online versions, selling advertising in the way their print only counterparts have? Or, are they just offering you targeting through their already extant advertising setup?
> Don't tell me that bakeries or t-shirt shops or auto detailers can't thrive without targeted marketing.
Local advertising and national advertising are two entirely different things and the campaigns even have two entirely different purposes and metrics for measurement.
One of the great forces of the internet was to allow me to do regular and successful business with niche operations that may not be local to me. It was supposed to expand upon the previously existing model. Adtech is trying to stand across this gap, which still hasn't been filled for anyone outside of a local goods retailer.
Are those publications most popular products, the online versions, selling advertising in the way their print only counterparts have? Or, are they just offering you targeting through their already extant advertising setup?
> Don't tell me that bakeries or t-shirt shops or auto detailers can't thrive without targeted marketing.
Local advertising and national advertising are two entirely different things and the campaigns even have two entirely different purposes and metrics for measurement.
One of the great forces of the internet was to allow me to do regular and successful business with niche operations that may not be local to me. It was supposed to expand upon the previously existing model. Adtech is trying to stand across this gap, which still hasn't been filled for anyone outside of a local goods retailer.