They didn't, though, they made it available to be looked at alongside advertisements.
HN users just love twisting themselves in circles to justify their belief that they're somehow entitled to consume content from private websites without consuming the ads that support that content. (If you don't want to see ads, there's a really simple solution: don't look at websites that display them! No one's forcing you to!)
> If you don't want to see ads, there's a really simple solution: don't look at websites that display them!
And as a user, if the person hosting the website doesn't want me to look at their content without also looking at their ads, there is a simple solution: don't serve me your content until after you force me to look at your ads.
You do not get to have it both ways. Either the content is available for free and you can hope that the user also views your ads, or the content is not available for free and you can force the user to view your ads.
I believe that humans are social animals, and that a view on enshittification that ignores society is useless. Media is, IMO, holistically worse now than in the mid-90s. An individual cannot undo that. The negatives are not wished away by "no one's forcing you".
The fact that they made it available to be looked at in such a way, perhaps?